The great news is that the U.S. economy has already recovered from the recession of 2008 and has since been growing steadily in the past decade. However, the economy is still relatively in a plateau, and many businesses are banking on international presence and connections […]
Having your business grow for long-term success depends on developing sound strategies. In this blog, MBA student Jason Proch offers some key tips to ensure that your business venture continues to grow and expand. One key strategy is to do upselling. Instead of always being […]
There’s no denying the impact the rise of social media has had on modern businesses. For a business to keep with the times and continue growing, it is almost an imperative now to bolster its online presence and open pages in sites like Twitter, Facebook, and Instagram. But how does one really maximize the use of these social media platforms for expanded market exposure? MBA student Jason Proch offers some sound advice below.
Assuming a business has already set up pages and profiles on various leading social media sites, one sure-fire way to make good use of the platforms is to use targeted search engine optimization keywords when posting content and updates. Make sure that details about your business are included in the key terms and hashtags for better service discovery among prospective clients searching search engines.
You should also keep in mind that timing your posts is key. For example, the ideal time to post on Facebook, according to recent studies, is early in the afternoon on weekdays. Also, make sure to link your social media sites to one another for easier viewing of your company’s various profiles and so that new posts are automatically posted on all relevant, existing sites.
As a side note, it’s also important to note that social media helps alleviate debt issues among business owners. Social media sites give startups and emerging brands a venue for promoting businesses with minor investment capital required (often called boosts), which is ultimately a great way to optimize debt management strategies, explains Jason Proch. Of course, you need not have each post boosted; often what’s more important is to assign a staff devoted to promptly answering inquiries on posts and private messages, as well as focusing on customer feedback.
Tags: business tips, social media, business growth
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Doing International Business Has its Own Challenges
As political, economic, and environmental issues continue to pose challenges to international business, it’s important to be aware of the distinct hurdles one will face when attempting to translate their business internationally.
Despite uncertainties and challenges that continue to mount in our tumultuous times, there are some guidelines you can follow that will stabilize you and help you conduct your business on an international stage. Being aware of the distinct challenges that present themselves to companies doing international business also helps set you up for success.
Make Sure You Have an International Company Structure
Make sure you have a team in place that’s up for the challenge of competing on a global scale. Where’s your central headquarters going to be? Who are your representatives on the ground and what’s your supply chain management plan? All of these pieces need to be in place before you set your business up to go international.
Foreign Laws and Regulations
Just because you’re able to do certain things in a business sense here in the U.S., that doesn’t mean you’ll be able to adopt the same practices in international markets. Trading laws, tax implications, employment and labor requirements — there’s an entire slew of new considerations, laws, and regulations you need to consider if you’re going to run a successful international operation.
You Need a Universal Payment Method
Make sure that your payment methods that are commonly accepted here are accepted abroad. Ensuring convenient and secure payment processing is essential to creating a successful international trade setup.
These are only a few distinct considerations that need to be made before expanding your margins internationally. Visit the Jason Proch site frequently and often for the latest in international business. It might just be the key to a successful new venture.
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